Celeb Luxury Viral Extreme Purple ColourWash (244ml) is a daily hydrating shampoo, containing plant-based ingredients, which uses your hair's natural porosity to refresh, maintain and deposit vivid purple colour. It contains Bond Rebuilder to strengthen, repair and combat damage caused by bleaching and colouring processes.

It effectively instils colour on bleached and colour-processed blondes and browns in 2-5 minutes, intensifying the effect with daily use. When using on medium and dark brown hair, best results are achieved when your hair contains some highlights. Viral ColourWash contains no harsh chemicals and is free from paraben, sulphate, ammonia, gluten, PPD and mineral oil. Cruelty-free & vegan-friendly.

Directions of use:

• Add a generous amount to clean, wet hair and distribute evenly.
• Massage into a lather and rinse thoroughly.